Linda Mars And The Mars Portfolio Of Equine-focused Products And Services Partner With Equine Network, LLC, To Launch My Senior Horse
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My Senior Horse aims to provide invaluable support to owners and managers of senior equids.
June 20, 2024 (DALTON, Ohio) – Equine Network, LLC, today announced the launch of MySeniorHorse.com, an innovative platform aspiring to be the world’s leading source of information for horses, ponies, donkeys and mules that are 15 years of age and older. The site is launched in partnership with Linda Mars and the Mars portfolio of equine-focused products and services which include BUCKEYE™ Nutrition, SPILLERS™, WALTHAM™ Equine Studies Group, ANTECH™, SOUND® and MARS EQUESTRIAN™.
An important and growing subset of the horse population, senior horses (15 years of age and older) has been increasing and may represent up to one-third of the global equine population (Ireland 2016). As research continues to help equestrians understand how to better take care of aging horses, MySeniorHorse.com will serve as an avenue to distribute pertinent information.
The Mars portfolio of equine-focused products and services support senior equids through research, educational scholarships and fellowships, sponsorship, nutrition products and diagnostics that support senior horse health, performance, behavior and welfare. Additionally, Linda Mars, philanthropist and avid horsewoman, has supported senior equids for many years, most recently with the opening of the Linda Mars Aged Horse Care and Education Facility at the University of Kentucky Martin-Gatton College of Agriculture, Food and Environment’s C. Oran Little Research Farm.
“It’s an honor to partner with Equine Network on MySeniorHorse.com,” Linda Mars said. “I am proud to support this website as a way to get important, accurate and timely research as well as key general information into the hands of horse owners who are caring for these seniors, day in and day out.”
“Collaboration on this site, with knowledgeable experts from around the world, will allow the research to stay relevant,” said Pat Harris, head of the WALTHAM™ Equine Studies Group. “The research will go farther, helping to change the way we care for senior equids and further supporting their wellbeing, behavior, performance and longevity.”
The mission of MySeniorHorse.com is to help educate and assist owners and managers of horses, ponies, donkeys, and mules that are 15 years or older to support the health and welfare of senior equids. The vision of MySeniorHorse.com is to be the world’s leading source of information on horses, ponies, donkeys, and mules that are 15 years of age or older through a focused website, social medias, videos, and many other content elements and platforms. An international advisory board, with members who are global experts with particular emphasis on senior horses, ponies, donkeys and mules, oversees the website’s core educational content, helping to ensure accurate and up-to-date information.
The partnership of MySeniorHorse.com helps the Mars portfolio of equine-focused products and services live out their mission to create a better world for horses. For more information about My Senior Horse and to access the resources, visit www.MySeniorHorse.com.
References
J.L. Ireland; Demographics, management, preventive health care and disease in aged horses; Vet. Clin. Equine Pract.; (2016)
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