Introducing NEW Zenidog® And Zenifel® From Virbac, A Revolutionary Way Of Dealing With Stress-Related Behaviours In Dogs & Cats

1 week ago
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Posted
22nd April, 2025 12h00

Author
Virbac Animal Health

Virbac is excited to announce the launch of Zenidog® and Zenifel®, an innovative range of electric-free, long-lasting pheromone products designed to help manage stress-related behavioural issues in dogs and cats.

Behavioural problems are very common in cats and dogs, with up to 85% of dogs¹ reported to have some form of stress-related behavioural issue and up to 98% of cats² displaying behavioural problems at least once during their life.

Presented in a variety of different formats, the new Zenidog® and Zenifel® range offers unique pheromone products adapted for use in different situations and environments, providing comprehensive behavioural support.

Zenidog® and Zenifel® products incorporate Virbac’s innovative patent-pending slow release technology, which features a special matrix tested and approved to better preserve pheromones, whilst also supporting the regular and progressive release of pheromones in precise quantites.

The Zenidog® and Zenifel® range has been scientifically proven with published studies, demonstrating not only their effectiveness in managing stress-related behaviours in dogs and cats, but also an equivalent and superior efficacy to the current market leading pheromone products^{3, 4, 5}.

Zenidog® & Zenifel® Gel Diffusers:

• Contain canine appeasing pheromones (Zenidog®) or F3 feline facial pheromones and catnip (Zenifel®)
• Require no electricity, providing peace of mind and are uniquely portable to any location where they are needed, at home or away!
• Last up to 2 months, twice as long other pheromone products making them cost-effective and eco-friendly
• Have been shown to reduce stress-related behaviours by up to 89% in dogs³ and up to 80% in cats⁴
• Work quickly with a significant improvement of stress-related behaviours in both dogs and cats as of day 7^{3, 4}

Zenidog® Collars:

• Contain canine appeasing pheromone and are suitable for use in both dogs and puppies
• Last up to 3 months, a whopping 3 times longer than other pheromone collars and reducing the number of collars required for a dog in a 12 month period by 67%
• Presented in a smart brown and cream colour, with 2 adjustable sizes: S (for dogs ≤10kg) and M/L (for dogs 10-50kg)
• Have been shown to reduce stress-related behaviours by up to 89% in dogs³

Zenifel® Spray

• Contains feline facial pheromone and catnip for increased efficacy
• Presented in a 60ml bottle and produces a quick and transient effect
• Shown to be more effective than the current market leader, demonstrating a significantly greater reduction in stress in cats during a stressful event⁵

‘Veterinary professionals have a crucial role to play in supporting their clients with the behavioural management of their pets, both when visiting the practice and at home, and the benefits of pheromones in helping to manage dog and cat behaviour are already very well recognised’ said Andrew Connolly - Marketing Director - UK & Ireland at Virbac. ‘With Zenidog® and Zenifel® we hope to make pheromone therapy easier, more cost-effective and better for the environment’.

Zenidog® and Zenifel® is already available to order from NVS, Covetrus and VSSCo now.

For more information on Zenidog® and Zenifel®, or any of the other products in Virbac’s behaviour range, please speak to your Virbac Territory Manager.

^References:

^{1. Dinwoodie IR et al. Demographics and comorbidity of behavior problems in dogs, J Vet Behav. (2019) 32:62–71.}

^{2. Grigg EK et al. Cat owners' perceptions of psychoactive medications, supplements and pheromones for the treatment of feline behavior problems. J Feline Med Surg. (2019) 21(10):902-9098.}

^{3. Nicolas CS et al. Owner-perception of the effects of two long-lasting dog-appeasing pheromone analog devices on situational stress in dogs. Animals (Basel). (2022) 12(1):122.}

^{4. Espuna G et al. A long-lasting gel-based diffuser of feline pheromone can help reduce undesirable behaviors in cats at home: comparison with an electric diffuser. Front. Vet. Sci. (2024) 11.}

^{5. Bernachon, N et al. Response to Acute Stress in Domestic Cats Using Synthetic Analogues of Natural Appeasing Pheromones with Nepeta cataria Extract Rich in Nepetalactone: A Double-blinded, Randomized, Positive Controlled Cross-over Study. Journal of Applied Research in Veterinary Medicine (2015)13:125-134.}

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